Crisis Management and Resilience Research †MyAssignmenthelp.com

Question: Examine about the Crisis Management and Resilience Research. Answer: Presentation: Dealing with the exhibition of the representatives is one of the significant territories that each business segment should be tended to. Without the best possible inspiration of the workers, associations can't be fruitful (Reeve 2014). The accomplishment of an association relies on the workers that add to the achievement of the business. Thus, every chief independent of the kind of association and the business they run should be completely mindful of the variables that help in the inspiration of representatives. To guarantee that appropriate inspiration is given to the workers, it is essential for administrators to attempt certain techniques that feature the persuasive components of an association. In the expressions of Peters (2015), it is seen that the inspiration of workers is a significant capacity that each supervisor need to perform. Other administrative capacities are additionally significant however inspiration encourages workers to feel needed in the associations and along these lines help in expanding the profitability of the representatives. Henceforth, a portion of the elements that urge representatives to work remember conviction for the qualities of the workers by the directors, enquiring about the requirements of the representatives, approaching workers with deference, motivating force and some more. In such manner, it tends to be said that specific activities can be taken to help in spurring workers. The presentation of the workers relies on the way where they stay propelled in the business. As expressed by Pinder (2014) an inspired worker performs well in an association than de-roused representatives. This is principally a direct result of the reality fulfilled representatives will give more mind to the sort of work they accomplish for the association. Accordingly, this can assist associations with progressing and be serious in the market. Subsequently, activities, for example, execution the board can be utilized to inspire the representatives and guarantee that the work done by the workers help in the development of the associations. Execution the executives includes the exercises that are associated with the viable and consistent gathering of objectives. It centers around the exhibition done by workers, associations or a division (Miner 2015). It is additionally considered as a procedure by which associations will in general adjust the assets and vital goals. In any case, it is should have been remembered that the exhibition the executives activity attempted in associations can't be one-sided. To guarantee such predispositions doesn't exist associations chiefs need to keep up specific conventions while directing execution the executives framework in associations. This can help in making the representatives persuaded to keep on showing signs of improvement gratefulness from the chiefs. In the expressions of Botvinick and Braver (2015), the presentation the board can assist workers with understanding their qualities. View of the estimation of the workers can assist them with understanding their situation in an association and thus add to the successful profitability in associations. The commencement of the presentation the executives activity is viewed as a methods for building up a compelling practice in the association. This is essentially in light of the fact that the degree of straightforwardness is uncovered that can help in assessing the exhibition of the workers. On account of MiningCo, the organization need to execute this procedure so the representatives can be made a decision about dependent on the elements that influence their presentation. A portion of the variables that may influence the viable commitment of the representatives incorporate the inappropriate harmony among work and individual life, work disappointment, antagonistic work air and threatening conduct of the chiefs. These elements help are significant as it reduces crafted by the workers and subsequently the creation of associations diminishes (Wigfield et al. 2015). Thusly, MiningCo needs to guarantee that such factors don't exist in the association so representatives are not rewarded in an inappropriate way. Execution the board can help in guaranteeing that the representatives get the advantages that they merit. The advantages remember an expansion for a check or being perceived in the association. As expressed by Cherry (2016) execution the board permits representatives to be assessed dependent on the work done and not by following some other models. The unbiased way wherein the exhibition the board of the representatives is done gives a comprehension of the adequacy of the procedure. MiningCO needs to guarantee that the presentation the executives is done on the representatives dependent on the exhibition given by them. Be that as it may, it should be remembered that the exhibition the board framework is led without predispositions. The one-sided nature of overseeing workers is one of the most de-rousing elements for an association. Each worker should know about the kind of conduct and work that is normal out of them in an association. Csikszentmihalyi (2014) expressed that the presentation the board of the representatives depends on a wide range of a level that are utilized to assess a worker. MiningCo needs to assess the exhibition of the representatives after each culmination of an undertaking to distinguish the deficiencies of the tasks. Subsequent to having broke down the significance of inspiration and the way in which execution the board activity can be utilized it very well may be said that MiningCo needs to apply to forestall the disappointment of the workers. The workers need to go in an over the top way to move starting with one spot then onto the next and this might be a reason for disappointment among the representatives. Henceforth, it is suggested that MiningCo proceeds with the assessment of the presentation of the representatives so they don't get disappointed with the abundance making a trip that they have to attempt. Simultaneously, it is additionally required that MinimgCo need to continue the enthusiasm of the representatives. The administrators need to guarantee that the wellbeing of the workers is met and that the exhibition of the representatives is made a decision about dependent on the security of the errands attempted. The exhibition the board activity needs to have offices that give clinical treatment, extra, leaves and benefit sharing of the organization. The inherent and extraneous inspirational elements should be given that can bolster the profitability of the associations. Along these lines, it very well may be said that the exhibition the executives activity of the representatives working in MiningCo includes inspiring of the workers. In the advanced world, the improvement of religion and political unrest has brought about numerous nations being nearly a financial breakdown. The effect made by ISIS in the European nations has brought about a large portion of the nations to be monetarily immature. In this way, nations in Europe alongside USA and Australia are the practical objectives of the ISIS that are available in the Middle Eastern nations. Thus, nations should be progressively centered around creating hostile to countering weapons against the psychological militant exercises. As expressed by Hernndez and Kriesi (2016) the United States have a higher type of hostile to fear based oppression network that can help in moderating such danger. In this way, because of such limitations from the United States, the fury of the ISIS individuals is borne by the nations in Europe. Ongoing assaults on Paris and London are prime instances of the psychological oppression that are caused in the European landmass because of the nearness of ISIS. Along these lines, the financial states of the nations decline because of the advancement of cutting edge weapons and powers that can counter the movement of the psychological oppressor gatherings (Arslan et al. 2013). In the light of this, it very well may be said that a portion of the nations in Europe have shaped partners with the United States to alleviate the danger of the ISIS assault. Greece is one of the nations that are focused by ISIS and is considered as a portal to the European nations. The strength of the nation can give ISIS the chance to pick up control in the monetary and business markets and in this way channel on the abundance of the nation. As per Rachiotis et al. (2015), in the consequence of the monetary emergency of 2007-08, Greece confronted a gigantic emergency in the Government obligation that brought about a financial downturn in the nation. This had a colossal negative effect on the economy of Greece and accordingly, the nation itself has experienced being monetarily serious with different nations in Europe. Along these lines, it is seen that with the danger of the ISIS and the poor monetary comes back from Greece, associations stay hesitant to put resources into a task in the nation. Simou and Koutsogeorgou (2014) expressed that the organizations putting resources into Greece mull over the monetary and political elements that undermine the presence of a fruitful association. The organizations that have just put resources into the nation hope to turn the quantity of representatives taking a shot at a task so security can be ensured alongside the protection of the funds. Knight (2015) expressed that a solitary element business association has numerous outer dangers that cause prevention to the business. Less number of workers could mean an impediment for an association as the staff revolution can be troublesome. In this way, dangers from the outside elements, for example, the financial condition can't be managed in a viable way by associations. Thus, the persuasive components come into the spotlight that underlines the adequacy of the administrative challenges that are implemented upon the associations. In this manner, the general danger that is won in an association is the monetary elements. On account of MiningCo, set up of a base in Greece can hugy affect the funds of the association and the way where it can build its notoriety in the market. One of the significant issues of MiningCo is the way that the organization have predetermined number of representatives and along these lines, it gets hard for the directors to proceed with the staff turn strategy. As indicated by Thomson et al. (2015), the psychological oppressor dangers

Loneliness of Long Distan :: essays papers

Forlornness of Long Distan Conceived in Nottingham in 1928 to a common laborers family, serving in the Air Power, and experiencing numerous battles, Alan Sillitoe is known as an successful agent of the English average workers. Through his story The Loneliness of the Long-Distance R unner and different stories contained inside the book, Sillitoe successfully scrutinizes the legitimate arrangement of England, which denies independence from its kin, is ineffectual and meddles with individuals' lives. His accounts Uncle Ernest, On Saturday Afternoon, and The Loneliness of the Long-Distance Runner show these subjects. The issues introduced still are appropriate today. Sillitoe viably censures the legitimate framework in Uncle Ernest. Uncle Ernest is an average workers desolate man who experience a disconnected, down and out presence. Joan and Alma, whom he becomes a close acquaintence with, are extremely poor and needing a dad figure. Ernest has lost the entirety of his old companions. His family has left him. He is need of organization. He can no longer conceal his depression like he conceals the couches he re-upholsters professionally. Ernest purchases nourishment for them, garments, and blessings. Every one of the three are upbeat in the rela tionship they have with each other. Be that as it may, at some point, he was told, Presently look here, we try not to need any more difficulty from you, yet if at any point we see you close those young ladies once more, you'll wind up before an officer (57). Ernest is denied his life, w cap fulfills him. He is denied the main companionship he has in light of the fact that the unwritten social code recommends that a man for example, himself become friends with little youngsters as such implies that he is a pedophile. The analysts meddle with his life. Sillitoe shows t he lawful framework makes bogus suspicions, yet passes by an unwritten social code that is accusational. The issue of similarity is focal; Ernest is anything but an ordinary citizen, along these lines he is further shunned. In On Saturday Afternoon, Sillitoe's account is of an record of a chap hanging himself. The man endure. At the point when found by a copper, he was told, Its illegal. It ain't your life. Furthermore, it's a wrongdoing to end your own life. It's murdering your self. Its self destruction. (103). The lawful framework is incapable; the man demonstrated to the coppers whose life it was. He leaped out of a medical clinic window to his demise. Moreover, the lawful framework is addressed. In this practically creepy

Hamlet: Contrast Plays A Major Role :: Shakespeare Hamlet Essays

Hamlet: Contrast Plays A Major Role          In William Shakespeare's Hamlet, differentiate assumes a significant job. Characters have foils, scenes and thoughts differentiate one another, occasionally inside the equivalent talk. One such complexity happens in Act Five, Scene One, in the burial ground. Here, the generally light disposition in the primary half is balanced by the grave and grave temperament in the subsequent half.       The scene opens with two comedians, who work as a kind of entertainment. This is essential, after the pressure of Ophelia's breakdown (and resulting demise), and after the ever-expanding complexities of the plot. Already, Polonious gave some amusingness, yet since he is dead, another source must be found - the undertakers. Their exchange turns into the fleeting tranquility before all hell breaks loose of the duel, furthermore, the play's goals. There is likewise a juxtaposition of the comedians and the burial ground here, which further heightens the impact. The comedians jabber about their work in a joyful way, in any event, venturing to such an extreme as to play with a conundrum ( What is he that constructs more grounded ... woodworker V,1,41-42). Shakespeare even ventured to such an extreme as to remember his plays on words for this grave scene (V,1,120).       Hamlet himself encounters an impermanent helping of state of mind from tuning in to the undertakers' discussion. Their lighthearted treatment of death  singing while burrowing graves, also hurling skulls in the air)  is a corresponding to Hamlet's recently discovered demeanor. In the wake of having subscribed to his motivation in Act IV, he is not, at this point annoyed by the oddity of good and fiendish, and (apparently) is untroubled by his past qualms.       Hamlet's thoughts on the fairness of all men in death fill in as a change into the darker second 50% of the scene. His examinations on death reflect Act IV, Scene 3, when Hamlet offers voice to a hilarious thought concerning how a lord may advance through the guts of a homeless person (IV,3,27-28). Hamlet extends on this thought with his considerations on how even Alexander the Great or Imperious Caesar may slide to such base uses as halting a lager barrel, or halting a gap to fend the breeze off (V,1,207)       The passageway of Ophelia's memorial service parade denotes the start of the second half, which adjusts the cleverness of the past bit. The memorial park now takes on its increasingly customary job, as a position of anguish, instead of a position of joviality. Laertes' words, naturally, contain references to Hell, and furthermore hold no specific consideration for Hamlet.       The strain of the scene is additionally increased by the encounter which

Pericles Funeral Oration Concerning Athens Research - 275 Words

Pericles' Funeral Oration Concerning Athens Research (Essay Sample) Content: Students NameProfessors NameCourseDatePericles Funeral Oration Concerning AthensPericles delivered his speech in 431BC in a commemoration funeral of the fallen troops in the Peloponnesian war. The war between Athens and Sparta has broken out, and it persisted for twenty-seven years until 404BC. As a custom, funerals for the fallen soldiers in the war were held at the public cost. Remains of the departed were laid out in a tent for three days, in which relatives and friends brought them offerings. Besides, bones of the dead were carried in ten cypress coffins, in which nine represented the Athenian tribes and the empty one signifying the missing soldiers. After the ceremony, the dead were laid to rest in a public sepulcher where all other fallen soldiers were buried. Pericles used this opportunity to deliver his funeral oration that is fundamental to understanding the ancient Athenian democracy. Therefore, it is evident from Pericles speech that Athenians were in posse ssion of unique qualities and characteristics in terms of democracy and the preservation of traditional Greek values.Pericles speech portrays the true nature of Athens at the time. The funeral oration provides critical insight into the characteristics of the Athenian city and its democracy. As Pericles stated, the Athenian democracy was unique, in which the people not only submitted to the rule but they were also rulers. The people submissively obeyed the law not because they were required to do so but due to the fact that they wanted to be ruled. For instance, Pericles states that the freedom which we enjoy in our government also extends to our ordinary life. This notion is true since Athens was known to be one of the democratic cities during the time. Besides, Pericles proceeded to praise the Athenian people for being loyal and dedicated to protecting the city. It is fundamental to note that the people of the city were tolerant, open-minded, and exercised higher levels of freedom as compared to their counterparts. Due to their dedication for the greater good of the city, most of them sacrificed their lives in serving in the army in order to preserve the democracy and freedom in the region.A critical analysis of Pericles speech portrays a city that was in danger. During the time, Athens was facing a lot of challenges including the Peloponnesian War. As a consequence, the speech was meant to strengthen the peoples faith in their leaders and their participation in the war. Although Athens was later defeated, its people were loyal to their leaders, hence, th...

Brand Identity Prism of Raymonds and Arrow - 1126 Words

KOLKATA DEPARTMENT OF FASHION MANGEMENT STUDIES Subject: Fashion Brand Management Topic: Comparative study of the Brand Identity of two Fashion Brands Arrow Raymond Premium Apparel Submitted to: Mrs. Bharti Moitra Submitted By: Nancy Mehta Roll no.27 MFM (Sem-II) Brand Identity Brand identity is a unique set of brand associations that the brand strategist applies to create or maintain. These associations represent what the brand stands for and imply a promise to the customers from the organization members. Modern theories say that a brand identity provides not only the personality of the brand but also the direction, purpose and meaning for the brand. Brand identity is the aggregation of what all you (i.e. an†¦show more content†¦Arrow was popular among the older business class. The company felt that the brand is losing its position among the emerging young turks. In 2008 the company designed to reposition itself to target the youth. Today’s Arrow Collar Man is a modern symbol of masculine American style. Cluett Peabody is committed to providing worldwide quality ARROW brand apparel products that embody the heritage of the brand and deliver superior quality to consumers. One hundred and sixty years ago, the detachable collar was the innovation that changed an industry. Today, the ARROW brand represents another novel idea to modern men: choose value but never sacrifice style. The brand adopted a new tagline When You Know . Arrow had established itself in the market not because of its campaigns but because of the quality, premiumness and exclusivity. BRAND IDENTITY PRISM Raymond Premium Apparel Raymond, the name is synonymous with the values of trust, heritage excellence. A name that has over eight decades epitomized consumer s trust into its offerings into the company s unflinching faith in the quality of its product. And now these values have been extended to the range of readymade garments - Raymond Premium Apparel . Raymond Premium Apparel is a premium formal wear brand which is positioned to offer classic garments with impeccable fits and inviting styles to the Global Indian. The product is made only from premium Raymond fabrics. The brand

Dorian Gray Moral Responsibility Essay - 1350 Words

In The Picture of Dorian Gray, by Oscar Wilde, it tells of a mans gradual downfall from innocence to corruption. Even the name of the main character in Oscar Wildes tale, Dorian Gray, is very symbolic because ‘gray is the combination of black and white, of good and evil. In many ways, Dorian Gray is the epitome of mankind. Dorian Gray, an innocent and naà ¯ve man, becomes corrupted after having one conversation with Lord Henry Wotton. He shows how easily people can become swayed and changed merely by the words of others. Society plays such an enormous role in the lives of people. As said by Thomas Babington, The measure of a mans character is what he would do if he knew he never would be found out. How much of how we act is influenced†¦show more content†¦You will suffer horribly.... Ah! realize your youth while you have it. Dont squander the gold of your days, listening to the tedious, trying to improve the hopeless failure, or giving away your life to the ignorant, t he common, and the vulgar. These are the sickly aims, the false ideals, of our age. Live! Live the wonderful life that is in you! Let nothing be lost upon you. Be always searching for new sensations. Be afraid of nothing. . . . A new Hedonism-- that is what our century wants. Through him, Dorian faces the harsh realization that his physical attributes are ever fading. Upon this sudden insight, he dreads the physical burden of aging. He envies the perpetual beauty of Basils masterpiece. As Dorian says, If it were only the other way! If it were I who was to be always young, and the picture that was to grow old! For that - for that - I would give everything! Yes, there is nothing in the whole world I would not give! I would give my soul for that! The materialization of this wish and the metamorphosis it will ensue are to bring his demise. Dorians figure remains immaculate while the picture bears his abhorrent transformation. This is first confirmed following his amorous relationship wi th Sibyl Vane, an actress he meets at an infamous theatre. Like him, she is characterized by an entrancing beauty and a youthful naivety. Mesmerized by one another, they promptly exchange vows of fidelity. Dorian invites Henry and Basil toShow MoreRelatedThe Picture of Dorian Grey, by Oscar Wilde771 Words   |  4 Pagesaesthetic life? Is it better to seek a moral lifestyle following society’s moral standards? With ideal appearances and superficial beauty, a decorated life can seem easier and more luxurious than a moral life. Leading a moral life is not as appealing to most people; and is filled with hardships and trouble over â€Å"doing the right thing†. One quality cannot be held without losing the other, due to their conflicting natures. While the novel The Picture of Dorian Gray brings out the central question â€Å"IsRead MoreThe Picture Of Dorian Gray By Oscar Wilde1060 Words   |  5 PagesPicture of Dorian Gray by Oscar Wilde is a philosophical/gothic ficti on. Setting: The novel takes place in the peak of the Decadent artistic movement of the 1890s, which occurred in the Victorian era of London and is known for its judgmental social standards, highlighting the contrast between the wealthier, materialistic higher classes and the dull middle-class society, making the novel more audacious. Plot: A famous artist named Basil Hallward completes his first portrait of Dorian Gray: a wealthyRead MoreOscar Wilde s The Picture Of Dorian Gray1544 Words   |  7 Pagesbeing a part of some sort of controversy. At the height of Oscar Wilde’s career is where he found himself in just that. Although Wilde’s novel, The Picture of Dorian Gray is praised today, in the late 1800s it was seen by others as a negative shift in society and literature. In the film â€Å"Wilde†, after the release of The Picture of Dorian Gray, Wilde’s wife Constance and his mother Jane have a conversation in regards to the novel that gives insight to how the public responded to it. In response toRead MoreA Treatise Of Human Nature1562 Words   |  7 PagesIn the third instalment of his famous thesis; A Treatise of Human Nature; Of Morals, David Hume determines that morality is a character trait approved independently of social conventions. He goes on to conclude that morals cannot be d erived from reason when reason is inert, and can neither prevent nor produce action or affection. Hamlet (1602), Frankenstein (1823) and The Picture of Dorian Gray (1891) are all consumed by the innate passion that Hume defines as ‘morality’, yet pivot around the socialRead MoreImportance of Affirmation: Perceived Value Effect1680 Words   |  7 Pagesdesperately search for affirmation from the world. The extreme emotional behaviors lead to a lack of regard for moral code, poor treatment of others, and harm to the child. Societal flaws are paralleled in literature to act as foils of society. This concept is reflected in characters that represent caricatures of humanity in the novels Wuthering Heights, The White Tiger, and The Picture of Dorian Gray. In Wuthering Heights, Heathcliff is abused as a child and, consequently, as an adult, he acts primarilyRead MoreThe Picture Of Dorian Gray1423 Words   |  6 Pagesshallow and callow minded individuals,† said by Michael Bassey Johnson. Johnson’s quotation notes in order to be moral, you must remove yourself from negative surroundings and trifling individuals. This reading of the quotation relates to Oscar Wilde’s book, The Picture of Dorian Gray, since the association of negative influences from individuals seems to be the downfall of Dorian Gray. Dorian Gray is a character that was misguided throughout his adulthood because of his surroundings and affiliation withRead MoreArtists and Their Muses in Wildes The Picture of Dorian Gray and Woolfs To the Lighthouse1067 Words   |  5 Pages Both Oscar Wilde and Virginia Woolf’s novels depict the image of an artist and their muse. Within The Picture of Dorian Gray, Basil Hallward is inspired by Dorian Gray to create his greatest work of art. While in To the Lighthouse, Lily Briscoe finds her inspiration through Mrs. Ramsay and through her art she is able to blossom into her own woman. Briscoe grows through her art while Hallward is killed because of his masterpiece. The fates of the two artists differ so vastly because of how each artistRead MoreExamples Of Aestheticism In The Picture Of Dorian Gray1284 Words   |  6 Pagesideas about the importance of art in a series of dialogues and essays, and incorporated themes of duplicity, beauty and decadence. He incorporated all these vital characteristics that define the supremacy of art into his only novel The Picture of Dorian gray written in 1890. This novel bore the true essence of what an aesthetic literature brought to the table. The strong themes of beauty, narcissism, and self-deifying were vividly illustrated in the novel. The novel is also an example of gothic fictionRead MoreThe Picture Of Dorian Gray1416 Words   |  6 PagesOsca r Wilde’s novel, The Picture of Dorian Gray, chronicles the transformation of Dorian Gray from an naive youth to a corrupted monster. The simplicity of the storyline contrasts the complexity of Dorian Gray; specifically, the cause of his corruption. The cursed portrait, and characters such as Lord Henry and Basil, play a significant role in the Dorian’s journey to pernicity, but neither of three can be held entirely responsible. Dorian Gray’s initial innocence conceals an inner evil within him;Read MoreThe Picture Of Dorian Gray And Atlas Shrugged By Ayn Rand1463 Words   |  6 Pagespattern, The Picture of Dorian Gray by Oscar Wilde and Atlas Shrugged by Ayn Rand have vital characters who act differently than society hopes and expects. In The Picture of Dorian Gray, Dorian Gray and Lord Henry Wotton are the main characters who represent the struggle of the individual versus society, each in their own way. Lord Henry’s philosophy is very self-centered, w ith his own pleasures being central to all aspects of his life. This belief system rubs off on Dorian early in the novel and

The International Market Entry Opportunity - Myassignmenthelp.Com

Question: Discuss aboutThe International Market Entry Opportunity. Answer: Introduction The current business report will discuss the international market entry plan for the Villa Group, which is currently planning to enter the consumer market in Australia. The Villa Group is considered to be one of the largest Conglomerate company in Maldives. The major business operations of the business include that of the shipping along with that of import and export activities. Other major services are communication, education, fishing, tourism and media. The company was established in the year 1986 and they currently have their headquarters at Male. Being one of the largest business organizations in the nation, the total revenue of the company is estimated to be $150 million dollars as of year financial year 2016 ("Overview - Villa - The Leading Business Initiative in Maldives", 2018). The major areas that the company serves apart from Maldives include Singapore, Hong Kong, Japan and Germany. The company in order to expand the range of business is planning to initiate the business in Australia and UK. Nevertheless, under the current business environment in the company has to face higher levels of business competition within the consumer market of UK due to the existing Conglomerate companies both at the local and international level that includes Virgin Group, Walmart, Tesco, Unilever and many others. Hence, under the current circumstances, the local marketing consultancy firm will prepare the international marketing plan for the Villa Group for the business environment of Australia. The geographic position and the vast size of Australia will offer healthy business opportunity for the Villa Group in the business of shipping and transportation. The company will mainly focus on the business areas near eastern side of Australia, where the major business areas of the n ations are located including the cities of Sydney, Melbourne and Canberra. The business report will be prepared by discussing the potential of the company with respect to the international market. The external business environment of Australia will be discussed using the tools of Pestle analysis and Porters five force. The marketing mix strategies will be done using the tools of 7Ps, STP and Competitor analysis. Additionally, theories related to that of market entry will help the company to deal with the initial challenges. Potential of Villa Group to Enter the International Market After the establishment of the company in the year 1986, by Mr. Qasim Ibrahim, the business operations of the company have been able to establish as the largest private shipping company in Maldives. The company later invested in the resort and tourism industry. The overall assets of the organization include that of the five resorts, having 2008 beds and 8 major cargo ships and tankers that are used in the trading operations. The company also is currently having the 5 island resorts that have 1,002 rooms including 6 presidential suits. In order to expand the range of business, the company has established their sales and marketing office in countries like Germany, Hong Kong and Japan. The average occupancy rate of all resorts under the ownership of Villa Groups is estimated to be of 81.1% that is considered to be higher than the average of the respective industry in Maldives of 72% ("Overview - Villa - The Leading Business Initiative in Maldives", 2018). Over the past years of effective business operations across wide ranges of industry, the company has able to earn high asset values of $108.4 million dollars. This is believed to increase within the upcoming years due to the potential of the industry. The tourism department within the organization is believed to have diverse ranges of services that includes money transfer across all parts of the globe. All other types of service include that of medical package training that is considered to be one of the effective and integrated parts of the tourism service and industry. The Villa travel and tourism sector have an integrated partnership with that of the Malaysian Airlines, LAUDA air and Uzbekistan Airlines. The Cargo sales Agency of Kuwait Airways has also invested in the business partnership of Villa Travels ("Travel Services - Villa - The Leading Business Initiative in Maldives", 2018). All types of business partnership with all major international companies within the transportati on and communication industry, will help the Villa group to establish an influential business platform in the international market of travel tourism and transportation industry. According to Gabrielsson et al., (2017), it is highly essential for an organization to have multiple business unit partners at the international levels, which help them to expand the areas of their business operations in the different foreign nations. The diverse ranges of travel and tourism services along with that of the transportation and shipping business operations will provide the Villa group with the major potentials to enter the international market. There is also the sector of Broadcast and media, which will help the company to implement their marketing plan within the international domains. The company has their official channel that is aired in all countries along with that of the MediaNet ("Broadcast Media - Villa - The Leading Business Initiative in Maldives", 2018). The company has also acquired two major cable TV operators that includes CableNet and J-Sat Communications. This has helped the company to make use of the optical cable network, thereby increasing the area airing the local channels. The cost of international marketing is significantly reduced, which is believed to provide effective easy and cheap opportunity to explore the market within the foreign nation. There are also additional philanthropic activities of the company, which has helped to improve the social reputation of the company. The Villa Foundation was established by the management to ensure that all types of social welfare activities are being effectively carried out by the organizations, which also includes ensuring full protection of the local environment from all hazardous business activities ("Philanthropic Activities - Villa - The Leading Business Initiative in Maldives", 2018). This will help to easily establish their business within the international market and get permission from the environmental departments. Impact of business environment of Australia on the Villa Group As mentioned in the above sections, the Villa Group is planning to enter into the travel, tourism and transportation industry of Australia. In this context, it can be said as per the findings of Grant (2016), that it is essential to analyze the external business environment of the target market. This is necessary for the matter of implementing effective marketing plan to improve their market share in the target areas. Botha et al., (2014), have added that appropriate marketing tools are needed that can help them to analyze the political and economic factors along with the analysis of the competitive environment that can have major significant impact on the business operations. The PESTEL analysis tool will effectively help the management of Villa Group to collect necessary relevant information in the context of the business external environment in Australia. This will also help the company to track the changes that occur in the business environment of Australian Travel, tourism and transportation industry. In the context of the business environment in Australia, it can be said that the nation has witnessed operative levels of positive growths in all major sectors including that of mining, retail and wholesale and manufacturing sectors (Lamas Leite et al., 2017). Political: The stable democratic government in Australia is believed to have major impact on the business of all major companies. The company is believed to have implemented effective business laws alongside effective foreign policies that will help in the market entry of Villa groups. Hence, there is a positive environment within the nations that encourage high rates of foreign capital flow. The government also ensures that there is a healthy competition environment preventing all types if unethical business practices. Economic: The Australian economy is generally characterized by the stable nature, which is mainly possible due to the vibrant free capital market. The abundant amount of natural resources has resulted in the improvement of the manufacturing sector ("Australia Economy: Population, GDP, Inflation, Business, Trade, FDI, Corruption", 2018). The skilled workforce within the nation will help the Villa Group in the process of recruitment and help in the process of providing effective customer service as a part of the travel and tourism business. The total valuation of the GDP of the nation is estimated to be about $1.1 Trillion, with the annual growth rate of 2.5% ("Australia Economy: Population, GDP, Inflation, Business, Trade, FDI, Corruption", 2018). Currently, the economic value of the nation is considered even greater than nations like Germany and UK. Nevertheless, the disparity in the level of income is considered to be one of the major drawbacks of the Australian business environment . This will not allow the backward section of the Australian class to afford the expensive service of Villa Group. The marketing managers of Villa Group need to collect valuable market information from the economic databases and the Australian government websites. This will also help them to understand the changes that will occur within the external market environment thereby helping the company to identify the threats and opportunities that exist within the Australian consumer market. Social: The social factors like the culture, lifestyle and behavior of the local population has a significant impact on demand in the local market. For example, the exploring nature of the Australian society will generate high demand for the tourism and resort service. Whitty and Littlejohns (2015), have mentioned the importance of change within the society, which can have major impact on the level of business. Hence, the Villa Groups will have to collect information related to the changes within the Australian society. This will be done by collecting primary information from the surveys that are conducted within the chosen target market area. Technological Factors: The highly advanced technological infrastructure of Australia is believed to have effective impact on the business operations. The modern day business operations are believed to be highly dependent on the application of technology. This includes all types of business communication that is required for conducting the business operations and digital marketing activities. The latest advancement of the communication technology is believed to result in the nearly 10 million internet subscribers in all over Australia (Rubin et al., 2015). Environmental: For a company like the Villa Group, who are intending to penetrate the tourism market of Australia, it is essential for the company to implement essential environment conservation policies. This will help them to deal with essential environmental issues that include that of global warming. The tourism industry in Australia is currently at highly vulnerable position. The Environmental Protection Act of 1974, which is believed to have significant impact on the business policies that will be implemented by Villa Group. Legal: The legal system in Australia is based on the business policies that are implemented by the government. In this regards the management of the Villa Group, needs to understand the terms and conditions of each type of business laws. This will ensure that is no forms of violations of the laws that are being implemented within the consumer market. Hence, by applying the PESTEL analysis tool, it is possible for the company to explore the opportunities within the respective domains. This will help to ensure that all possible parameters within the external business environment are explored before the company decides to deal implement the final business policies. According to E. Dobbs (2014), Porters five force Analysis is assumed to be the essential marketing tools, which can help to analyze the competitive environment within a respective industry. It specifically helps to identify all types of threats and the sources for the following industry. The following are the five parameters of Porter's five force: Threats of Substitute Products or Services Currently, there is high demand for the tourism and travel service within the business environment of Australia. As the Villa Groups are planning to introduce the travel and transportation service, they will face lower levels of threats from the alternative services. Nevertheless, it is important for the management to deal with the issues related to the quality of the tourism services that are being provided by the company. Bargaining Power of Buyers Currently, there is tough competition within the tourism sectors of Australia. This is due to the presence of several numbers of companies within the sectors. Hence, the customers will have the option of choosing from wide range of brand of services. It is therefore essential for the Villa Groups to provide cost-effective services in both the tourism and transportation sectors. Moreover, as the Villa Groups are the new entrant in the respective sector, they have to offer attractive pricing to attract the customers. The Rivalry among existing competitors Being a new entrant in the travel and tourism industry, the Villa Groups has to face intense competitive challenge for the existing companies that includes Cosmos, Ultimate Travelers, Globus Tourism service and many more. The main competition is in the context of providing the best cost-effective services in the forms of resorts and transportation departments. Barriers to Entry This is one of major threat that will be faced by the Villa groups. Due to the intense competition within the travel, tourism and transportation services, the company has to invest high capital in the process of initiating the business in the respective domains. The lack of the communication channel is considered to be one of the major barriers challenges as the company will not be able to easily implement their marketing plan (Baker et al., 2015). Bargaining power of the suppliers Owing to the fact that the travel and tourism department of Australia has higher demand and opportunity the Villa Groups will face low threats due to the Bargaining power of the suppliers. It is also relevant to mention that the company will be able to recruit cheap labours from the local areas at cheap rates, which will help them to provide better quality of service. Figure: Porters Five Force Source (E. Dobbs 2014) Mode for Market Entry According to Ang et al., (2015), market entry strategy is a type of business planning, where an organization delivers new goods or service into a new target market. As the Villa Group has decided to enter into the Australian consumer market of tourism and travel sector, there are wide ranges of market entry strategy that can be implemented depending upon the particular business environment. It is essential for the company to properly assess each option. This will help them to understand the cost and the risks that are involved in each case. Laufs and Schwens (2014), have mentioned that importing or exporting a service is considered to be one of the major types of market entry strategy. Here, it is highly essential for the organization to manage business contract with the foreign Nation. Figure: Types of Entry Mode in International Market Source (Argyres et al., 2016) The exporting mode of marketing entry is popular within the international trade, where essential goods are produced in one Nation and then shipped to another country for their sales. This mode will not be effective for Villa Group as they are planning to introduce Travel Tourism and transportation service. Argyres et al., (2016), have mentioned about the market entry mode of franchising. Here, an independent business organization operates under the brand name of another company, which is called the franchisor. The main independent business organization, which controls the entire business operation is called the franchise. In this type of market entry mode, the franchise has to pay a certain fee to the franchisor which is decided within their business contract. In the given case, the Villa group is the franchise, which can operate their business through local franchisor in the Travel Tourism and transportation department of Australia. One of the major advantage in this type of market entry mode is due to the fact that the international company will be able to set up their business partnership with local suppliers in the respective domain. In other words, the franchisor can help the franchise to develop their market share in the newly targeted area (Badrinarayanan et al., 2016). The fran chisor also has the option to implement flexible business plan depending upon the performance of the franchise in the particular area. One of the major advantages of this franchise concept that can be adopted by the Villa group is that the company will have to take low level of financial risk. The headquarter of the company located in Maldives will have higher control over the business operation process in Australia. The local franchise will be able to provide detailed information about the external business environment in the Australian consumer market and the changes that occur within the tourism and travel sector. On the other hand, the major drawback all the franchise mode of market entry is due to the fact that the management of the Villa group at the headquarter of Maldives will be totally dependent upon the performance of franchisee in gaining market share within Australian tourism and travel industry. There is also high level of potential of business conflict with the local franchisee, which can according to the communication gap. Nevertheless, with the help of the franchise mode of market entry, it will be possible for the Villa group to establish new chain of resorts in all major tourist attraction sites of Australia. The shipping company will also be able to operate and transport materials across all the coasts in Australia. Marketing Mix According to Huang and Sarigll (2014), the marketing mix is considered to be a set of business operation tools, which is implemented by an organization to fulfil their respective business target. There are certain parameters within the marketing mix element, which can be altered by the business organization depending upon the level of demand market and the behavior of the target customer groups. It is essential to have a proper combination of all the major elements of the marketing mix strategy, which is believed to be one of the keys to improving market share within certain domain of business. Following are considered to be the major elements of marketing mix that will help the Villa Group to have proper control in the Australian market: Figure: 4Ps of Marketing Mix Source: (Datta et al., 2017) Product or Service: One of the primary aims of all business operation marketing is to explain the details of the features that a customer can expect after availing a product or service (Datta et al., 2017). The Villa group will offer premium quality of Travel Tourism service to the Australian consumer. The company will also introduce transportation services, which will help in shipping products across different parts of Australia. Price: The pricing is considered to be one of the essential elements of the marketing plan, which decides upon the value that will be paid by the customer will availing a product or service. The total amount of revenue that will be earned by the business organization will depend upon the pricing strategy (Helm Gritsch, 2014). In case of the Villa group, the company will implement economic pricing strategy, which will help them to gain significant competitive advantage with all the existing Travel Tourism and transportation brands in the Australian market. The pricing strategy for market penetration mainly includes offering extra discount to the customers, which will help them to establish a strong base in their respective industry. Place: The placement of the service and product is another essential component. The placement strategy helps to decide upon the supply channel that will be used for distribution of the product or service. It is essential to decide upon the distribution strategy depending upon the external business environment of the chosen target area (Davari Strutton, 2014). In the given case, the chosen place for service distribution of Villa Group is the consumer market of Australia. The company has decided to form partnership with local tourism distribution partner, who will form business partnership in the form of franchisee. The transportation service of the company will help in the matters of swift delivery of the products. Promotion: The Villa Group will depend on their media and broadcast segment of the business that will help them in the promotional services. They will be able to deliver essential message to the target customers. Hence, effective marketing communication is believed to be essential part of the promotion strategies. This can help the company to maintain effective relationship with the target customers. It will therefore possible to maintain high brand reputation in the market (Davcik Sharma, 2015). One of the effective ways that can be adopted for the better level of marketing communication is to implement the strategy of Segmentation, Targeting and Positioning (STP). This strategy will focus on analyzing the behavior of the target audience groups (Schlegelmilch, 2016). In the primary steps of the strategy, the target market group will be divided based on the choice and behavior of the customers. For example, for the Villa Group will target the tourism lover customers and the people, who mainly prefer the luxury resort service. Hence, the target market group of customers for the Villa Resorts mainly belongs to the richer section of the society and willing to spend huge amount on the luxury tours. The psychographic and demographic segmentation will be used by the company to target their respective customers. The travel and tourism lovers of Australia are considered to be one of the major target groups of the Villa Groups. The people in the age category of young and middle age are also included within the target groups. According to Choi and Kim (2015), it is important to analyze the future growth rate of the target segment groups that can help the company in deciding upon their future marketing strategies. The market size of each segment has to be analyzed separately that can help in the aspects of predicting the market size of the future. One of the most important aspects of the marketing plan is the element of brand positioning. This element helps to ensure that the brand will occupy a distinct position within the mind of the target customers. The companies may advertise the unique feature of their respective service or product that is needed to gain competitive advantage (Gengler Mulvey, 2017). For a new entrant like the Villa Group, essential marketing mix elements need to be introduced that will help them to capture a healthy position in the travel, tourism and transportation industry of Australia. Following are the steps that are considered essential in the context of the Villa Groups: Drafting of the position statement will help in the matter of deciding upon the fixed objectives of the company. Analyzing the strengths and weakness of each rival brand will help in analyzing the condition of the existing competitive environment. The Villa Group will highlight upon their unique features that will include providing premium and luxury resort service at much cheaper rates. The analytical data that will be collected from analyzing the business environment of Australia. Both quantitative and qualitative data will be required in the given context, which will use primary and secondary sources related to the consumer market in Australia. Conclusion The Villa Groups being the largest Conglomerate company in Maldives currently have the potential to enter the international market. It is therefore possible, to introduce their services of travel, tourism and transportation in the respective domain of Australia. The PESTEL analysis tool suggests that the economic, political and social environment of Australia is suitable for foreign investment. The Porters five force analysis has helped to analyze the fact that threats from the rivals are the biggest challenge that will be faced by Villa Groups as they plan to enter the market of Australia. The franchise mode of market entry is considered to be essential and appropriate in the given context as it will help the Villa Groups to launch their service with minimum financial risks. The company will also be able to form business partnership with all local tourism agents, who will act as the franchise for the Villa Groups. In the context of the tool of marketing mix, the company will imply the tool of economic and competitive pricing strategy. This will be essential in gaining significant market share. With the STP tool, the company will be able to have a healthy market position and target the tourism lovers of Australia. Following are the recommendations for Villa Groups: Make use of the all latest forms of government database, which will help in the matters of collecting relevant information about the external business environment. Online survey needs to be conducted that will help to understand the needs of the Australian customers within the following domain (Hulland et al., 2018). Effective competitor analysis will help in the matters of dealing with market entry modes. Extra discounts are needed to attract new customers and retain the same for the better market share. References Ang, S. H., Benischke, M. H., Doh, J. P. (2015). The interactions of institutions on foreign market entry mode. Strategic Management Journal, 36(10), 1536-1553. Argyres, N., Bercovitz, J., Zanarone, G. (2016). The Role of Relational Contracts in Inter-Firm Relationships: Theory and Evidence on Multiunit Franchising. Australia Economy: Population, GDP, Inflation, Business, Trade, FDI, Corruption. (2018).Heritage.org. Retrieved 16 January 2018, from https://www.heritage.org/index/country/australia Badrinarayanan, V., Suh, T., Kim, K. M. (2016). Brand resonance in franchising relationships: A franchisee-based perspective. Journal of Business Research, 69(10), 3943-3950. Baker, W. E., Grinstein, A., Harmancioglu, N. (2015). The Role of Entrepreneurial Orientation in Overcoming Known and Unknown Barriers to Entry in Foreign Markets. In Proceedings of the 2010 Academy of Marketing Science (AMS) Annual Conference (pp. 97-97). Springer, Cham. Botha, A., Kourie, D., Snyman, R. (2014). Coping with continuous change in the business environment: Knowledge management and knowledge management technology. Elsevier. Broadcast Media - Villa - The Leading Business Initiative in Maldives. (2018).Villa.mv. Retrieved 16 January 2018, from https://www.villa.mv/industries/media.html Choi, C. S., Kim, K. H. (2015, June). MARKETING MANAGEMENT IN SOCIAL NETWORK PLATFORMS: SEGMENTATION, TARGETING, AND POSITIONING. In 2015 Global Fashion Management Conference at Florence (pp. 97-102). Datta, H., Ailawadi, K. L., van Heerde, H. J. (2017). How Well Does Consumer-Based Brand Equity Align with Sales-Based Brand Equity and Marketing-Mix Response?. Journal of Marketing, 81(3), 1-20. Davari, A., Strutton, D. (2014). Marketing mix strategies for closing the gap between green consumers' pro-environmental beliefs and behaviors. Journal of Strategic Marketing, 22(7), 563-586. Davcik, N. S., Sharma, P. (2015). Impact of product differentiation, marketing investments and brand equity on pricing strategies: A brand level investigation. European Journal of Marketing, 49(5/6), 760-781.Dobbs, M. (2014). Guidelines for applying Porter's five forces framework: a set of industry analysis templates. Competitiveness Review, 24(1), 32-45. Gabrielsson, P., Gabrielsson, M., Sinha, P. N. (2017, January). International Market Entry Opportunity Related Processes of Young Entrepreneurial Firms. In Academy of Management Proceedings (Vol. 2017, No. 1, p. 13442). Academy of Management. Gengler, C. E., Mulvey, M. S. (2017). Planning pre-launch positioning: Segmentation via willingness-to-pay and means-end brand differentiators. Journal of Brand Management, 24(3), 230-249. Grant, R. M. (2016). Contemporary strategy analysis: Text and cases edition. John Wiley Sons. Helm, R., Gritsch, S. (2014). Examining the influence of uncertainty on marketing mix strategy elements in emerging business to business export-markets. International Business Review, 23(2), 418-428. Huang, R., Sarigll, E. (2014). How brand awareness relates to market outcome, brand equity, and the marketing mix. In Fashion Branding and Consumer Behaviors (pp. 113-132). Springer New York. Hulland, J., Baumgartner, H., Smith, K. M. (2018). Marketing survey research best practices: evidence and recommendations from a review of JAMS articles. Journal of the Academy of Marketing Science, 46(1), 92-108. Lamas Leite, J. G., de Brito Mello, L. C. B., Longo, O. C., Cruz, E. P. (2017). Using Analytic Hierarchy Process to Optimize PESTEL Scenario Analysis Tool in Huge Construction Projects. In Applied Mechanics and Materials (Vol. 865, pp. 707-712). Trans Tech Publications. Laufs, K., Schwens, C. (2014). Foreign market entry mode choice of small and medium-sized enterprises: A systematic review and future research agenda. International Business Review, 23(6), 1109-1126. Overview - Villa - The Leading Business Initiative in Maldives. (2018).Villa.mv. Retrieved 16 January 2018, from https://www.villa.mv/about-us/overviews.html Philanthropic Activities - Villa - The Leading Business Initiative in Maldives. (2018).Villa.mv. Retrieved 16 January 2018, from https://www.villa.mv/philanthropy.html Rubin, T. H., Aas, T. H., Stead, A. (2015). Knowledge flow in technological business incubators: evidence from Australia and Israel. Technovation, 41, 11-24. Schlegelmilch, B. B. (2016). Segmenting Targeting and Positioning in Global Markets. In Global Marketing Strategy (pp. 63-82). Springer International Publishing. Travel Services - Villa - The Leading Business Initiative in Maldives. (2018).Villa.mv. Retrieved 16 January 2018, from https://www.villa.mv/industries/travels.html Whitty, J. A., Littlejohns, P. (2015). Social values and health priority setting in Australia: an analysis applied to the context of health technology assessment. Health Policy, 119(2), 127-136.